Kidlit Writing Scho​ol

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Register for both marketing webinars for only $85!

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Here's how the webinars work:

After you register, you have the option of watching the webinar live at the scheduled time. If that time doesn't work for you, you will also have the ability to watch a recording on your own schedule. The recordings will be available for 4 months after the webinar dates so you can watch and re-watch to your heart's content!

In author Jen Malone’s previous career as the New England Head of Promotions and Publicity for 20th Century Fox, she instituted grassroots, low-budget movie marketing campaigns for both blockbuster and indie films.  In this webinar, she’ll apply lessons learned there to promote your books, specifically the importance of understanding a target market and of fighting the urge to make your marketing campaign be all things to all people. We’ll discuss how to identify the best markets for your books and where and how to reach that audience. To conclude, we’ll seek inspiration in examples of the outside-the-box marketing efforts of dozens of fellow kidlit authors. 

Sunday November 1, 2015

2:00 pm- 3:30 pm EST

Early Bird Registration $50

Marketing Smarter, Not Wider

About Our Presenter


Jen Malone writes books for tweens and teens, including the middle grade releases At Your Service, the You’re Invited series (co-authored by Gail Nall) and The Sleepover as well as the YA novels Map to the Stars and Wanderlost. She is a former marketing executive with 20th Century Fox and Miramax Films who now marries both interests traveling the country to speak on book marketing at writing conferences and to professional organizations. Jen also runs a marketing consulting business for traditionally-published authors atwww.jenmaloneconsults.com. You can learn more about Jen at her author website: www.jenmalonewrites.com. 

Many authors balk at marketing their books because doing so makes us feel too “used car salesman-y”. In this webinar, we’ll examine ways to flip our mindsets and instead find methods to spread the word about our books in an organic, thoughtful manner that feel natural. We’ll cover why so much of a book’s marketing falls to an author versus the publisher and how to cope with the pressures this brings, how to prioritize tasks (and which to let go of entirely), and how to stay sane when there is always something more that could be done.

Did you miss this great webinar? You can still get access to the recording!

Our Next Webinars with Marketing Guru Jen Malone:

Share, Don’t Sell: Making Book Marketing Less ‘Icky’ and More Palatable